One year of working together, compared with the previous year
Healthcare e-commerce
An account managed at a loss by another agency for six months.
Results before and after our work| Metric | Before | After |
|---|
| ROAS | 1.23 | 5.34+334 % |
|---|
| Revenue | 12,600 € | 64,100 €+409 % |
|---|
| Advertising spend | 12,400 € | 12,300 €−1 % |
|---|
The same budget, five times the revenue. An unprofitable account is almost always a structure problem rather than a spending problem.
What we changed +
Complete campaign restructuring, refined targeting and budget focused on what was already converting.
Three months with us, compared with the previous three months
Hunting & outdoors e-commerce
An account managed in-house, already achieving good results.
Results before and after our work| Metric | Before | After |
|---|
| ROAS | 18.94 | 26.89+42 % |
|---|
| Revenue | 137,000 € | 179,000 €+31 % |
|---|
| Advertising spend | 7,250 € | 6,650 €−8 % |
|---|
Less spent, more earned. An account that already works almost always has room to improve.
What we changed +
Finer segmentation, with a focus on bestsellers and the most profitable regions.
Ten months with us, compared with the previous ten months
Cosmetics e-commerce
Campaigns managed in-house without an agency, with promising signals but no strategy.
Results before and after our work| Metric | Before | After |
|---|
| Revenue | 194,000 € | 616,000 €+218 % |
|---|
| Advertising spend | 23,500 € | 91,200 €+288 % |
|---|
| ROAS | 11.81 | 6.76−43 % |
|---|
The only case where ROAS falls, intentionally: at this spending level, each additional euro reaches a harder-to-acquire customer. €422,000 in additional revenue is worth more than a flattering ratio on a small volume.
What we changed +
Restructuring first, then scaling while maintaining the agreed profitability targets.
The first six months
Toy e-commerce
No paid advertising previously. All traffic came from organic search.
Results before and after our work| Metric | Before | After |
|---|
| Revenue | 0 € | 140,000 € |
|---|
| Advertising spend | 0 € | 8,930 € |
|---|
| ROAS | - | 16.30 |
|---|
An account started from zero that returns sixteen euros for every euro spent, within six months.
What we changed +
A complete account built from scratch, with structure and targeting planned from the outset.
The first six months
B2B equipment e-commerce
No paid advertising previously.
Results before and after our work| Metric | Before | After |
|---|
| Revenue | 0 € | 157,000 € |
|---|
| Advertising spend | 0 € | 19,300 € |
|---|
| ROAS | - | 8.14 |
|---|
B2B has a reputation for being poorly suited to Google Ads. Eighty thousand clicks and eight euros for every euro spent later, that reputation looks less convincing.
What we changed +
An account built to reach professional buyers rather than consumers.
Three months with us, compared with the previous three months
Climbing e-commerce
An account managed independently, with poorly organised campaign structure.
Results before and after our work| Metric | Before | After |
|---|
| ROAS | 5.28 | 9.04+71 % |
|---|
| Revenue | 6,270 € | 13,500 €+115 % |
|---|
| Advertising spend | 1,190 € | 1,490 €+25 % |
|---|
A quarter more budget, twice the revenue. Fewer clicks than before, but the right ones.
What we changed +
Campaign restructuring and rewritten ads.
The first two months with us, compared with the previous two months
Lighting e-commerce
An account handled by another agency for years, never profitably.
Results before and after our work| Metric | Before | After |
|---|
| ROAS | 0.35 | 7.85+2,143 % |
|---|
| Revenue | 466 € | 22,300 €×47 |
|---|
| Advertising spend | 1,350 € | 2,840 €+110 % |
|---|
A ROAS of 0.35 meant two out of every three euros were being lost. Two months later, each euro returned nearly eight.
What we changed +
Complete restructuring before peak season, tighter targeting and refined keywords.
