Search visibility
Paid search
Also known as: search engine advertising, Google Ads, sponsored links
Understanding the term
Its strength is immediacy: a campaign launched in the morning brings visitors in the afternoon, whereas organic SEO takes months. It is the tool for launches, market tests and quiet periods.
Its weakness is that it does not build a lasting asset. A euro spent on advertising yesterday earns nothing more today, while a well-ranked article continues bringing visitors years later.
Related terms
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