Measurement and data
Conversion rate
What it means, how it is used and what to know for your project
Understanding the term
It is the one metric that connects the website to money. A website that doubles its traffic without changing its conversion rate doubles its customers; one that doubles its conversion rate without gaining a visitor achieves the same thing for much less money.
Measure it by action and by page, never just overall. The rate for a service page and the rate for a blog article are entirely different and should not be compared.
Related terms
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