Search visibility
SERP
Also known as: search engine results page
Understanding the term
It is no longer a simple list of ten links. It contains adverts, a local map, expandable questions, rich snippets, videos and, increasingly, an answer generated by artificial intelligence.
The practical consequence: being first no longer means being at the top. For some queries, the first organic result appears after three adverts and a map block, placing it far down a phone screen.
Related terms
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