Search visibility
Structured data
Also known as: schema.org, JSON-LD, semantic markup, rich snippets
Understanding the term
The markup helps search engines interpret information and may make a page eligible for certain rich results. The possibilities depend on the content type and supported features. They guarantee neither that appearance nor a better ranking.
JSON-LD allows you to connect information about the business, articles and services. The markup must contain accurate facts consistent with what visitors see. No special schema is required for Google’s AI answers.
Related terms
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