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Search visibility

GEO

Also known as: generative engine optimisation, visibility in AI answers

Understanding the term

For Google Search’s AI features, SEO fundamentals still apply: accessible pages, useful content and a clearly presented business. Google does not require a special text format or GEO-specific markup.

ChatGPT, Perplexity and other assistants have their own search modes. The work combines website quality, verifiable evidence and tests based on your customers’ questions. Reporting distinguishes a name mention, a citation with a link, a recommendation and the visits generated.

Related terms

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