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Customer review

Also known as: Google review, rating

Understanding the term

Three things matter more than the displayed rating: recency, because a review from 2021 is less reassuring than one from last month; frequency, because a steady flow beats a sudden burst; and a response, because replying shows that someone is listening.

A perfect score from three reviews inspires less confidence than 4.6 from eighty. Imperfection builds credibility, provided it is addressed.

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