Branded traffic

Understanding the term

Branded searches indicate that the person already knows a name they want to find or check. Non-branded searches tend to concern a need, service or comparison. Separating them helps interpret changes in visibility.

In Search Console, create a filter using the name and its unambiguous variants. A similar term may refer to another company and should not automatically be assigned to the brand.

The query table does not show every search. Keep an unclassified share where data is missing, rather than attributing all remaining clicks to discovery.