Selling online
Ecommerce website
Also known as: online shop, online store
Understanding the term
Building the website is the easy part. Running it is the real job: photos and descriptions for every product, up-to-date stock, parcels to prepare, returns to process, payment disputes and customer service that answers on Saturdays.
The break-even point is calculated, not guessed. Multiply the margin per order by a realistic number of monthly orders, then compare it with operating costs plus your time.
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