The basics
Business website
Also known as: corporate website, brochure website
Understanding the term
It is the right format for the vast majority of service businesses because their sales are closed by a person. A plumber, lawyer, caterer or architect has nothing to put in a shopping basket: their price depends on the project.
A good business website is judged by one figure: the number of enquiries it generates. Page count, design quality and text length are only means to that end.
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