Technical
Loading time
Also known as: website speed, performance
Understanding the term
The three causes of slow loading, in order of frequency: oversized images served at their original dimensions, an accumulation of third-party scripts and overloaded hosting.
The first is by far the most common and easiest to fix. A 5 MB camera photo displayed in a block 600 pixels wide wastes 95 per cent of what it makes people download.
Related terms
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