Ruinart
Four cuvées. An experience to feel.
Blanc de Blancs. 3D bottle preview.
The result
What it changes
Four distinct journeys, each with its own bottle, world and story
Bottles and materials developed in Blender, ready to explore in the browser
Grapes and tasting notes brought to life to tell the wine’s story
The project in pictures
- cuvées to explore
- 4
- models and materials in three dimensions
- Blender
- a journey adapted to touchscreens
- Mobile
Behind the scenes
The decisions behind the project
01The starting point
This mockup was sent to Maison Ruinart and discussions are ongoing. It explores a digital presentation direction for Blanc de Blancs, Rosé, R de Ruinart and Dom Ruinart 2013.
02The challenge
Convey the character of a champagne through a screen. Give the glass, reflections and casing as much attention as the reading pace and the discovery of each cuvée.
03Blender, from bottle to material
Glass, reflections, foil and the second-skin case are developed in three dimensions. In Blender, we prepared the models and materials to give each cuvée a presence. The website extends this work through an interactive presentation, down to the details of the bottle.
04Four cuvées, four stories
The collection leads to four complete experiences. Colours, bottles, grape varieties, aromas and copy change with the chosen cuvée, while retaining the same precision of presentation.
05Discover the wine through movement
Scrolling gradually reveals the grapes, tasting notes, cellar work and effervescence. Pauses allow time to read; details open on demand, on desktop and mobile.
Further reading
Useful resources
Step into the world of Ruinart
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