Isack Hadjar, official website
The official website of a Formula 1 driver.

The result
What it changes
A controlled F1 driver identity: achievements, gallery and news in one place
The Red Bull Racing 2026 announcement presented for fans and partners alike
A contact point for the driver’s media and partners
The project in pictures
- Red Bull Racing season
- 2026
- Grands Prix covered per season
- 24
- audiences served by one website
- 3
Behind the scenes
The decisions behind the project
01The starting point
Isack Hadjar joins Red Bull Racing for the 2026 season. A Formula 1 driver has three audiences: fans, media and partners. Each comes looking for something different, and each forms a judgement in seconds.
02The challenge
The website needed to support the announcement of a move to one of the most watched teams on the grid, handle race-weekend traffic spikes and serve as a single contact point for press and sponsors, without looking like a corporate page.
03Giving the announcement its stage
The next chapter, with Red Bull Racing in 2026, occupies the opening screen, with the driver’s statement directly below. News of this scale deserves more than a short update: it shapes the homepage during the weeks when everyone comes looking for it.
04The season, news and gallery in one place
Achievements, race-by-race results, press coverage and photos are brought together on one website. A journalist preparing a story, a fan searching for an image and a partner assessing an audience can all find their answer directly.
05A website for fans and partners
The website presents the driver, his career and his news. Fans follow his season, media find useful information and partners discover his world.
Further reading
Useful resources
Watch the film for Isack Hadjar, official website
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