Design and experience
Landing page
Also known as: campaign landing page, destination page
Understanding the term
It differs from a standard page in what it removes: no menu, no side links, nothing that could distract from the intended action.
Its basic rule is continuity: the promise in the advert should appear word for word in the page heading. Any break between the two sends the visitor away.
Related terms
Your turn
What if our next project
were yours?
Imagine your website
Your free mockup, with no obligation.