Gleam Extensions

Gleam For You sells natural hair extensions to consumers, online and in salons, with a Paris salon and a training business. The brand delivers in France and Belgium.

A customer who has never worn extensions does not know which type to choose, and that uncertainty is the first reason for abandoning a purchase. Clips, keratin, tapes, wefts: the difference is technical and invisible in a photo. The website had to provide that advice without requiring a visit.

Each method is compared on the criteria that matter: application time, lifespan, hold and recommended use. Two minutes at home for clips removed in the evening, twelve to eighteen months of product life: the customer reaches the basket knowing what she is buying.

Trustpilot rating, customer count, free delivery, free returns within fourteen days and three interest-free instalments: these points appear at the moment of decision, rather than being buried on an about page that nobody opens.

Video shows the extensions being worn before the customer needs to travel. For a product chosen by appearance, a well-placed video does the work previously done by a salon appointment.