The result
What it changes
The central argument in one sentence: linen is part of the image the end customer sees
Six steps from collection to delivery shown individually, answering objections before the call
Google Ads campaigns brought Lutétia accounts including Disney, Le Bon Marché (LVMH group), hotels and dental practices
- items processed per week
- 10,000+
- serving the hospitality industry
- 20 years
- from collection to delivery
- 48 hours
Behind the scenes
The decisions behind the project
01The starting point
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Blanchisserie Lutétia handles linen for hotels, restaurants, caterers, concierge services and medical practices in the Paris region, with collection and delivery within 48 hours. More than ten thousand items pass through the workshop each week.
02The challenge
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Linen is something a hotel director does not want to supervise. The website had to persuade professionals who already have a supplier and only change after disappointment, by speaking about their reputation rather than washing machines.
03The argument in one sentence
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Your linen is a visible part of your image. A restaurant manager thinks about the stained tablecloth their customer sees, not the laundry supplier. The website starts there, rather than with the machinery.
04Six steps from collection to delivery
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On-site collection, sorting and traceability, washing to RABC standards, ironing and finishing, quality control and on-time delivery. Each step addresses a specific concern, from lost items to hygiene and delays, before the prospect has to ask.
05Disney and Le Bon Marché among accounts acquired through Google Ads
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We managed Lutétia’s Google Ads campaigns. They brought in Disney, Le Bon Marché (LVMH group), as well as hotels and dental practices. The website presents the services and makes quote requests accessible. These companies are accounts acquired for Lutétia through the campaigns.
Yvenson François
Blanchisserie Lutetia, Paris
« Their campaigns brought us accounts we would never have approached ourselves. Including Le Bon Marché. »
About the project
A B2B website and Google Ads campaigns for a laundry serving hotels, restaurants and concierge businesses in the Paris region.
Further reading
Useful resources
Watch the film for Blanchisserie Lutétia+
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