Glow Nails Paris

Salon nails, applied at home in ten minutes.

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Client: GLOW NAILS PARIS
Year: 2026
Services: E-COMMERCESHOPIFYART DIRECTION

The result

What it changes

The promise is quantified from the first line: ten minutes, under twenty euros, no UV

Application explained in three steps, addressing the main doubt before purchase

Choices guided by length, shape and colour rather than an endless catalogue

The project in pictures

application time: 10 min
on Trustpilot: 4.5/5
of wear: 2-3 weeks

Behind the scenes

The decisions behind the project

The starting point

Glow Nails Paris sells reusable soft-gel false nails, applied at home without UV or an appointment. The brand targets customers who previously went to a salon.

The challenge

The product replaces a habit, not another product. We needed to answer the customer’s questions about choosing this over a salon or nail polish, and remove uncertainty about application, the real obstacle to purchase.

A quantified promise from the first line

The website opens with a promise of perfect nails in ten minutes for under €20. Time and price are the two points of comparison with a salon: stating them immediately saves visitors from doing the calculation themselves, often incorrectly.

Application in three steps

Prepare, apply, shine: doubts about application are addressed in three illustrated steps, with real timings and details of the accessories provided. This is the product’s main objection, resolved before the basket rather than in an FAQ.

Guided choice rather than a catalogue

Lengths, shapes, colours: customers filter according to their preferences instead of scrolling through products. When the photo decides the purchase, a raw catalogue loses those who do not yet know what they want.

Eva Chapiro

Glow Nails, online store

« My customers buy with their eyes. Photos first, then an order in three clicks. »

About the project

An online store for reusable press-on nails, built around product photography and an ordering journey that fits on a phone screen.

Explore the project

Watch the film for Glow Nails Paris

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Other worlds

Athéna

Ruinart

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Glow Nails Paris

What it changes

The project in pictures